MAKE UP FOR EVER Academy is an independent Make-Up, Theatre and Bodypaint Design Academy based in Helsinki, Finalnd. It is a subsidiary of the internationally acclaimed MAKE UP FOR EVER Brand whose headquarters are in Paris, France.
Their vision with respect to a website re-design was to create a brand experience that represented their expanded academic offerings and global reach. The idea revolved around a modern, student-friendly design with dynamic social feeds and value-added content.launch Site
MAKE UP FOR EVER ACADEMY approached me with an outdated site and a desire to improve their conversion rates whilst resembling the colors and design flow of their parent company website - MAKE UP FOR EVER. I was tasked with managing lot of information and reshaping it into a user friendly package. A package that would be modern, unique in style and stand out from their parent company website. The new website had to perform with the same level of functionality as their parent company - and that included also Multi-lingual capabilities.
In order to accomplish this, I had to first extensively understand the information architecture of the parent company. What fontface was being used, the H1, H2, font sizes, etc. What color schemes were being used - and so more. With that wrapped up.
Next, I had to redefine the way old website's Navigation was laid out. What was once segmented and choppy, was eventually smoothed out. Module Categories, Course structures, company info, Alumni sections were re-assembled in a visual hierarchy with prevalent calls to action situated throughout. From our briefing sessions, their CTA revolved around having more students enrolling to the Academy.
Since the website adopted a customized CMS, I had to adopt the use of PHP GETTEXT to incorporate the two extra langauges that site would be translated to: English and Russian.