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project Brief


Adroit Facilities Limited is a facilities management company that provides dependable, high quality and environmentally friendly services that are tailor-made to their client’s needs.

From experience, working on a website re-design is always a challenge. As was the case with Atlanta - Director, she had a strong grasp of what her company was all about and what it stood for. Altering her stance posed a challenge.

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services Offered:
  • Content Marketing
  • Information Architecture
  • Quality Assurance
  • SEO & Analytics
  • Speed Optimization
  • UX & Prototyping
  • Responsive Website Design

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case Study

01/ Objectives

  • a) Improve brand equity and the company's online presence.
  • b) Improve overall aesthetic and user experience and to make the site more engaging.
  • c) Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience.
  • d) Dramatically improve the experience and usability of the Locations Finder via robust Google Maps API integrations.
  • e) Improve SEO performance.
  • f) Refresh the brand and overall look and feel of the online experience

02/ Challlenges

From experience, working on a website re-design is always a challenge. Often, the company's brand image may already be strong and there are always concerns from the clients on factors such as their SEO rankings after an update. Additionally, the clients will tend to have strong grasp of who they are and what they stand for. Altering their stance may be a problem.

My challenge was to simplify and clarify their brand platform, and to create an identity system and flagship website experience. One that helps them express themselves in the right way, to the right people.

03/ Solutions

Adroit Facilities as an organization deals with a wide range of corporations and therefore it was important that their website was designed to welcome anyone from those vast fields who might need facilitative services.

I proceeded with a design that incorporates softer typography, icons, and a clean, and simplified design. These combine with intuitive UX to make a site that is easy to navigate and aesthetically pleasing, which helps make their services and concepts easier to retain and understand.

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