Adroit Facilities Limited is a facilities management company that provides dependable, high quality and environmentally friendly services that are tailor-made to their client’s needs.
From experience, working on a website re-design is always a challenge. As was the case with Atlanta - Director, she had a strong grasp of what her company was all about and what it stood for. Altering her stance posed a challenge.launch Site
From experience, working on a website re-design is always a challenge. Often, the company's brand image may already be strong and there are always concerns from the clients on factors such as their SEO rankings after an update. Additionally, the clients will tend to have strong grasp of who they are and what they stand for. Altering their stance may be a problem.
My challenge was to simplify and clarify their brand platform, and to create an identity system and flagship website experience. One that helps them express themselves in the right way, to the right people.
Adroit Facilities as an organization deals with a wide range of corporations and therefore it was important that their website was designed to welcome anyone from those vast fields who might need facilitative services.
I proceeded with a design that incorporates softer typography, icons, and a clean, and simplified design. These combine with intuitive UX to make a site that is easy to navigate and aesthetically pleasing, which helps make their services and concepts easier to retain and understand.