Amyson Enterprises is a small scale business that offers end-to-end services that address all aspects of sourcing and procurement: these range from strategy, organisation, people, processes, content and technology. The company conducts its business on an international scale though its headquarters are in Nairobi, Kenya.
I often approach each branding process with an understanding of a product's uniqueness and value. This is particularly helpful in brand positioning.
To help a Evalyne, (Amyson's Director) figure out the core values that need to be reflected in branding her organisation, I concentrated more on the company's attributes. This included brainstorming and compiling as many attributes as possible; consequently, the few that we selected formed the basis to positioning her brand.
Her project included: Logo design, a Company Profile, Business Cards & Staff ID's, plus Brochures. A website design is on the cards.